012 – Franchise-forward TECH solutions with Lisa Druxman

In this episode Jaime and Lisa discuss:

  • Women finding their strength in motherhood
  • A turnkey business from both a structure and tech perspective including
    • A micro-website which is templatized and branded
    • A class check-in system and sales program which can be operated from a phone or iPad
    • Email campaign program with templates and sample text
    • Workplace by Facebook for franchisor to franchisee communication and franchisee to franchisee as well
    • Absorb LMS for online training
  • The Empowered Mama podcast

Key Takeaways

  • It’s often hard to know when to make changes in your tech footprint, especially when it’s affecting 300+ franchisees all over the country
  • Online training and certification wasn’t possible when the franchise started but with advances in technology, this is now an option for new franchisees to expand their fitness knowledge
  • 100% of franchisees and instructors were on Facebook. They were filling their own need so, Lisa and her team removed forums and external communication channels in favor of Workplace by Facebook. Everyone already used and felt comfortable with the platform and it set the corporate team up for success with supporting the franchisees.
  • Moms are raising the next generation of leaders and that starts with taking care of themselves.

“You have to know who your audience is and what’s going to fit best into their lifestyle” – Lisa Druxman

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