068: The Online Landscape in 2019 with Jessica Wayman

Guess what? You’re like everyone else who is reading these shownotes and has listened to the podcast … you’ve bought into courses, masterminds, and programs that are delivered in an online capacity. There is a lot of overhead that goes into using those courses and full taking advantage of everything you want to learn when you are running a business. Let’s break it all down!

“The world online with online business is really changing and people have so much information and it can become very overwhelming.”- Jessica Wayman Click To Tweet

We start our conversation off with talking about online courses… There is just so much to consume and often we don’t get through everything that we purchase or want to spend our time on for one reason or another. Maybe we just want to learn all the things so we buy all the courses!

Jessica is a professional student. She went through 50 online courses in a very short amount of time. And by doing so, she realized she had TOO MUCH information to consume.

She now leads a mastermind for people who have what she calls course addiction; it’s called Course Rehab. This mastermind uses a 12 step process, which she pulled from her background in mental health. The steps are designed to help you get out of your own way.

“Fear of success can be kind of scary.”-Jessica Wayman Click To Tweet

As a listener or reader you may be creating a course and you are now wondering if you are just adding to the “noise”.

Relax, I work with a lot of course creators and as long as you are really clear on who your target audience is, you have a better chance of THEM accepting and completing the course. We’re talking about the big mass marketed courses here. These are the ones I find that aren’t targeted enough for people to fully take action on.

Jessica has learned a lot about courses and teaching from her friend and teacher, Lindsay Padilla. Lindsay’s program is called Build a Better Beta and helped Jessica learn how to build a better course. Lindsey teaches a system that allows you to create your course in a way that isn’t overwhelming. It helps you to go through the process so you don’t just start it and end it. ** Lindsay will be on the podcast later this month, so we’ll link that up here when it’s live!

“Courses are valuable, but you have to be able to time block and get through them on a schedule, make it part of your job to learn, and then implement!” -Jessica Wayman Click To Tweet

Here’s a link to Lindsay’s masterclass: http://omg.lindsaympadilla.com/optin

Now, don’t let the technology get in your way on creating or consuming a course.
If you are signed up for a course and you lost your password, send a note. There is no shame in that. I would rather send a password reset link 17 times and have my student find success than for them to never log in and never attempt to learn what they wanted.

Getting into the psychology of it all, there are so many reasons why people by courses.

  • There is a thirst for knowledge.
  • There is a drive to keep up with what other entrepreneurs are doing.
  • There is a fear of missing out.
  • There is a desire of wanting to become more and create more impact.

A lot of courses might be teaching you how to grow your business. People are really developing their own college education in a way by purchasing these courses as long as they get through the course and complete them.

“Most entrepreneurs have really big goals and courses are there to support them in developing themselves personally as well as professionally.” -Jessica Wayman Click To Tweet

Keep your course goals in mind… If you are taking a course and your desired outcome is just having completed it your mindset will be completely different than if your desired outcome is to implement this piece of software the way your “guru” does.

There are people out there who think they are going to get the same results that those gurus got JUST by purchasing their course. What you need to keep in mind is what they want their major outcome to be, who they are serving, and what they are looking to get out of the course.

“The main key to keep in mind is that the world is full of information, but it’s what you do it that matters.”- Jessica Wayman Click To Tweet

If you are just sitting on information, then you are sitting on a legacy of something you could create that helps someone else create a bigger and better life. You are sitting knowledge and knowledge is power! You have to be able to do something with it!

That brings us back to why this podcast exists. I created this podcast to help YOU take the next step. Whether we’re talking about a piece of software, methodology, or organization, it’s about making progress to leave/make a legacy.

It’s so important to treat your business LIKE A REAL BUSINESS. Here are Jessica’s Top Tips:

  • Keep your business organized. You need to categorize things before you can make a decision. This applies to email, contracts, files, etc. You need to be able to be the CEO of your business. It’s important to setup SOPs for when you grow and bring someone new in to help you work your business. This takes away any gray areas of how things should be done.
  • We can’t be everything to everyone. We need to find ways to make our lives easier. We have to learn how to create boundaries for ourselves. Then you can develop a team and they know their roles. This will free up time for you to work on furthering your business. If you are looking for an incredible VA, hire someone from Priority VA.
  • Know what you can delegate and what you can do yourself. Know what is a good use of your time.

This is why we have service providers. When you outsource in your business, make sure you are going to the right person for your needs. Jessica urges you to come to me to the tech she says, “She’s really really good!” Thank you, Jessica.

When it comes to organizing your computer content — there are both the online/cloud storage locations (as we discussed in episode 011) and there are the files on your computer.

Cloud storage, like Google Drive, is especially helpful when you are working with active team members. This is a good place for your SOPs to live. As they change, they will directly change in that Google Drive. Your freebies in pdf form, photos for social media that don’t need to be accessible to your team, these things may live in Dropbox, since that’s more of a storage container than a living document holder.
Living documents are more easily accessed through Google Drive. Google Drive= collaboration.

As business owners, we opt-in to freebies and get downloads fairly regularly. With email opt-ins this can fill up pretty quickly. Organizing these into folders and assigning a freebie to the correct label will help you. If you get to the point you have 7000 emails just archive them and then start fresh. Create the folders so that it works for you, but DON’T keep all those freebies in your inbox.

There are resources for handling your email if you can’t. Inbox Done and all they do is email. If you find yourself so overwhelmed with email this may be a good option. A good rule of thumb to follow is:

  1. Stop opting in to everything. You’re going to see a lot of repeats out there in the online space.
  2. Unsubscribe from lists that you aren’t reading. It is flooding your email and actually doesn’t help the business ave you on their list.

A great tool for Gmail is Unroll me. Jessica mentioned this at the tail end of the conversation.

These shownotes touch on the high points of the conversation. I encourage you to listen — there is a lot we covered and I would hate for you to miss out!

Connect with Jaime:

Connect with Jessica:

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