There is one major difference between online and offline studios — where students can and do come from. Offline, they come based on proximity and reputation whereas online, they come based on reputation and niche.
With online studios, generalists don’t win – specialists do. But how do we know what we’re specializing in and who our perfect students are?
Start by taking a closer look at the students you have most enjoyed working with and understand more about their drive and spirit. That’s not enough though, the truth is, it’s about introspection too — we need to look at ourselves and make sure that we are creating a studio in line with our values, beliefs and passions.
The awesome thing about online studios is that you can specialize in ways that are just not possible in the brick and mortar space… so who are your perfect students? What do they care about? What do they value? How do they learn? Why are they signing up for your programs?