Today I decided to bridge the conversation from email marketing into what we’re talking about in next week’s episode, which is an amazing interview with three other people!
Before we get to that, as always I want to invite you to a quick call with me http://callwithjaime.com and let’s jam!
Were you feeling overwhelmed when I talked about email marketing and email list growth over these past few weeks? Some people reached out and said that they were, and others mentioned that it’s just easier to keep doing the lessons they’re doing and to go back to in-person lessons because that’s what families are asking for. Do you want to keep doing things in a way that other people are running your business for you?
I don’t want that. I want you to be taking control of your business. I want you to say “no, I don’t want to go back to in person” or “no, I am not teaching only one on one lessons.”
Instead, let’s hear what you WANT.
- I want to teach a group program.
- I want to have an online course.
- I want to run cohorts through my course.
- I want to present at a summit.
I want, I want, I want. The sky is the limit and you have the potential to take yourself there!
Nobody else has to tell you what to do, but you have to be willing to move.
I’m talking about getting unstuck from the easy.
The easy is doing things when people ask you to do them (i.e. doing lessons when it’s convenient for your students)
The hard is saying I offer lessons on Mondays and Thursdays from 3 until 7, and if you can’t fit into that time slot then you can be on my waitlist for when I open up additional times.
The easy is yeah sure we can do in-person lessons.
The hard or the difficult is no, my studio is now completely virtual so that I can teach you from anywhere and you can take your lesson from your grandma’s.
It is so easy to get stuck in the easy, but I’m here to tell you that we don’t have to be stuck in the easy. We can reach for the stars. We can hone in on what our dreams truly are and find a way forward. I’ve been stuck. Every single one of my clients has been stuck. I’m sure that you have or will be or are stuck right now.
I’m now going to share with you three ways to get yourself unstuck fast.
The first way is to change your perspective.
Sometimes it’s really hard to see all the progress that we’ve made and all of the things that we have accomplished and our students have accomplished when we have so much that we actually want to do and that we’re feeling stuck. But sometimes it’s really good to just take a little bit of time to be grateful and to see how far we’ve come.
Working with students one-on-one? Take a look at their progress- it’s going to inspire you!
Did you convert your entire studio from in-person to online and you’re still working with students? You’ve got something huge to be grateful for!
You have a foundation that you can use to springboard into whatever comes next. It’s about changing the way we look in the rear view mirror so that we can see all of the things that we have accomplished and done, which will give us a little bit of an humph and a drive to go forward.
The thing is you’ve got all of these people who trust you and know you and believe in you. They have put their trust and their music education goals and opportunities in your hands. It is a clear place to look and say, “I can do this, I don’t have to stay where I currently am.” It’s all about looking for opportunities to be grateful and to show gratitude. That shift in perspective of looking and feeling, it does so much for helping us get unstuck. It allows us to have nuggets of positivity and allows us to take a step forward or to double down on something that we were really wanting to work on, or really passionate about. It’s about sending that email or picking up the phone and making a call to a person that we know will help us move forward.
Changing our perspective and having gratitude provides us with a window into what we can do next by looking behind, we can look forward. It’s a great way to get unstuck because instead of saying “woe is me” or “I can’t do this” or “this is hard” or “I don’t know how or where am I going to get clients” — we look and we say “I’ve done it before. I can do it again.” That is really the first way to help yourself get unstuck.
The second way that I recommend getting unstuck is to rewrite your vision and mission statements.
Here’s some thoughts to consider:
- What are you here for?
- What are you destined to do in all of this?
- Why is this so important to you?
Your mission is what drives you and your vision is what you are working toward. I think of it as your mission is the gas in the car and your vision is the destination that you’re taking the car. Wherever you’re going on that adventure, that is your vision. The mission is what you put into the car to get yourself there.
Let’s put this into perspective. Your mission is what you’re going to do. It helps you accomplish your work and drives what you do with your students. It helps you identify the programs that you’re going to create and the material you’re going to produce for social media and for your email newsletters. Your mission drives your messaging. Now, the vision is a little bit further out. Your vision is what you’re working toward.
What is it that you want your studio to look like in one year, two years, three years, five years, 15 years? Our vision is what we are striving for and where we want to be when we accomplish everything.
I like having both a short-term vision and a long-term vision. I did this recently, and the ones that I wrote down were ones for the end of this school year, so June of 2022. I wrote another vision statement for where I want to be in September of 2027. That’s when Hayden leaves the house and starts college. So that’s a big shift in our family and I really wanted to make sure that I keep that vision of where I want to be at that point, where I want the family to be, and where I want my business to be in the conversation and in the conscious flow of things. These are my big milestones right now, those are the things that are driving me.
You probably have a couple of those things for yourself. Think about where you want to go, think about your vision. You cannot stay still if you know where you’re going. You’re going to inevitably take steps toward that. They could be steps that you never even imagined before. But when we have our mission and vision, we have something that helps drive us and helps us get unstuck.
The third way to get ourselves unstuck fast is to make a small change in the way that we present ourselves and our offers online.
It could be any number of things:
- using a new platform or a function of a platform that you’re already using
- increasing or decreasing the amount of content you produce
- doing more direct messaging
- doing more commenting
- having more interaction in Facebook groups or whatever platform it is that you want to be a part of
It’s a matter of making a small change — Doing something different in the way that we show up and present ourselves and our businesses. That’s really what it’s all about, something different.
We don’t have to move mountains to start making progress. It could be that you build three or four templates in Canva and you use those as your visuals on Instagram so that you start to develop a brand presence. There are lots of things you can be doing.
We get stuck for so many reasons. We get stuck because things are hard, and we get stuck because people pull us in directions that we don’t necessarily want to go. We get stuck because we’re following someone else’s blueprint, and we get stuck because the money is there, even if happiness and joy aren’t there. Or we get stuck because the money isn’t there. You deserve to get unstuck. We have so many opportunities to grow and thrive and prosper online.
I have a BONUS tip for us and that is to put on your business owner hat. We’re not going to be putting on our instructor hat or that teacher hat or that content creator hat… we’re putting on our business owner hat.
When a business owner hat is on our head, we are thinking clearly, logically, and with dollars and cents and numbers and figures in mind. Sometimes when we look at things through that lens, we are able to help ourselves move forward because we clear away the emotion, we clear away the heart, we clear away the thoughts, and we just look at the facts.
Next week’s podcast episode has a lot more about the business side of being a music educator, so make sure to come back for that!
Remember, getting unstuck is all about taking deliberate action, changing your perspective, being grateful, making small changes online, and rewriting your mission and vision statements. Those are things you can start RIGHT NOW.