264: Building your online music course content

In this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky explores the different approaches to creating an online music course.

The three approaches are:

  1. Having your course 100% complete before selling
  2. Just-in time creation
  3. Teaching live

Jaime discusses the advantages and disadvantages of each approach and offers tips on how to choose the best approach for you and your students.

This podcast is sponsored by the Online Music Course Accelerator program which is a comprehensive online program that is designed to help music teachers create successful online music courses that can increase both their top-line and bottom-line revenue. The program offers marketing, tech, mindset, how-to strategy templates, swipe files, and back-end tech support that are tailored specifically for online music courses.

Traditional creation method (complete course material before selling)

  • Advantages
    • lack of time constraints
    • ability to be a perfectionist
    • and confidence in knowing exactly what the course will deliver
  • Disadvantages
    • uncertainty about return on investment
    • potential for going too deep or shallow on a topic
    • overloading the course

Just in time creation method

  • Advantages
    • flexibility
    • faster ROI
    • and ability to adapt to student needs
  • Disadvantages
    • potential for course content to be inconsistent
    • and the need for effective time management

Teaching live

  • Advantages
    • building a relationship with students
    • and getting immediate feedback
  • Disadvantages
    • potential for technical issues
    • requires confidence in selling so the teaching audience is large enough to benefit the course material
    • and the need to be comfortable with improvisation

Jaime recommends the just in time creation method for most of her clients because it is the most likely way to create your music course while continuing to teach and run the other aspects of your music studio.

Apply for the Online Music Course Accelerator today.

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