265: Pricing your online music course


In this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky talks about how to price your online music course. She stresses that pricing a course is not just grabbing a number out of thin air, but a matter of understanding what the market will pay and how much you are comfortable charging.

To determine the price of your course, she suggests three things to think about:

  1. why the course exists in the market,
  2. who the course is for,
  3. and how to tie the price of the course to the other modalities in your studio

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Top takeaways:

  • Pricing a course is not simply grabbing a number out of thin air. It’s a matter of really understanding what the market will pay and how much you are comfortable charging.
  • The goal of your course and how it will benefit the student will factor into the price you can charge.
  • Consider your target audience’s budget, pricing preferences and, the price point of other products and services they would be interested in.

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