272: The Art and Science of Standing Out Online as a Music Teacher

In this episode of the Music Teachers Expand Online Podcast, host Jaime Slutzky discusses the importance of standing out online in order to effectively sell products, services, and lessons. She shares insights and strategies on how to attract and engage with the right audience, and emphasizes the significance of consistency and engagement in building an online presence.


  • Decide what you want to be known for. Identify a specific area or expertise that sets you apart from others online. This helps potential followers and students understand what you offer and why they should work with you.
  • Be consistent. Consistency in posting and engaging with your audience is crucial for building a strong online presence. Jaime recommends consistency with both posting and engaging on other people’s content. Bonus: make about 20% of your content more personal and reflective of your own experiences.
  • Engagement is key. It is important to be conversational and interactive on social media. Engage in conversations by adding insights and sharing your expertise with potential leads and followers. This helps to create connections and build relationships online.

In order to succeed online, music teachers must step out of their comfort zones and focus on standing out, being consistent, and engaging with their target audience. By following these strategies, music teachers can create a strong online presence and attract the right audience to expand their impact and income.

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